Be curious

IF YOU NEVER PLAY, YOU’LL NEVER LEARN

Play and curiosity is in our hearts. LAB isn’t a department - it’s a mindset that runs through everything we do. We constantly test new tech, prototype wild ideas and explore what’s possible before anyone asks for it.

We learn by building, breaking, tweaking and trying again — inspired by the world around us. Some experiments fail. Others spark the next great idea. We play to learn.

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Bamsehospitalet

Teddy Bear CT Scanner

Mini size CT scanner for interactive learning through play wit teddy bear cuteness.

WPP + NYX

NYX Booth

Product replica photo experience with immersive filters highlighting product features.

IMPACT

Future Store

AI monitoring target audience to deliver real time targeting ads.

WPP + Purina

Latz

Experience box with a mechanical cat keeping the door closed to protect the cat food inside.

Dentsu + Lavazza

Lavazza Playful Vending

Playful vending with integrated photo experience highlighting new product features.

Fisketorvet

Aquarium Wall

Kids interactive play wall with specially designed interaction and lighting elements.

Klimatoriet

Climate Challenge

Indoor rain room with tracking system and recyclable water flow - keeping users dry.

Nord DDB + HBO Max

Dragon Rider

Custom-built castle and mechanical dragon seat for a unique video-creation experience on European tour.

Hero Agency + Pepsi

Pepsi Christmas Vending

Custom-built vending pop-up dispensing branded Christmas gifts - with hour long queues.

Hero Agency + L'Oréal

Big Deal Vending

High-end cosmetics vending on a Nordic tour with a custom made 3D printed payment terminal.

STAN Worldwide + Joe & The Juice

Biometric Scanner

Find your perfect juice or smoothie match through live biometric data processing.

We are here for you

It's our job to make you shine

Consider us your creative side-kick, neatly sitting in the sidecar to your vehicle. You set the direction, we help make it a memorable ride. From start to finish. For stakeholders and audiences. While you have the hands on the steering wheel, we have the hands free to realize your creative dreams – making you the (race)star, you deserve to be.

Let's talk

Lasse le Dous

Partner

+45 31141210