Be curious

IF YOU NEVER PLAY, YOU’LL NEVER LEARN

Play and curiosity is in our hearts. LAB isn’t a department - it’s a mindset that runs through everything we do. We constantly test new tech, prototype wild ideas and explore what’s possible before anyone asks for it.

We learn by building, breaking, tweaking and trying again — inspired by the world around us. Some experiments fail. Others spark the next great idea. We play to learn.

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Hero Agency + Vichy

Exposure Science

Artistic product experiences for influencer event in Stockholm.

Hero Agency + L'Oréal

Big Deal Vending

High-end cosmetics vending on a Nordic tour with a custom made 3D printed payment terminal.

Jyllands-Posten

Road Show Quiz

Gamification on tour, engaging key audience in knowledge-based interaction.

AGF

Fan Quiz

Second-screen stadium quiz connecting audience smartphones with the big screen before matches.

Klimatoriet

Climate Challenge

Indoor rain room with tracking system and recyclable water flow - keeping users dry.

PONG + Orkla

Danish Christmas Gift Game

Mobile Christmas game for players to win and steal gifts across Denmark.

Agende Group + Spies

Travel Fair Wheel of Fortune

Thousands of daily interactions at key market trade fair.

Norlys

The World´s Best Fans

Fanzone AI experience placing the audiences at the center of personalized content from the national handball team.

National Museum of Denmark

Greenlandic for Beginners

Live AI language evaluator teaching audiences Greenlandic words and sentences.

Hero Agency + La Roche-Posay

UV Booth

Unique UV booth showcasing sun protection levels on skin in real time.

Hero Agency + L'Oréal

La Roche-Posay Triple Vending

Built-in vendings with product-fitted interaction screens in branded experience trailer touring the Nordics.

We are here for you

It's our job to make you shine

Consider us your creative side-kick, neatly sitting in the sidecar to your vehicle. You set the direction, we help make it a memorable ride. From start to finish. For stakeholders and audiences. While you have the hands on the steering wheel, we have the hands free to realize your creative dreams – making you the (race)star, you deserve to be.

Let's talk

Lasse le Dous

Partner

+45 31141210