Be curious

IF YOU NEVER PLAY, YOU’LL NEVER LEARN

Play and curiosity is in our hearts. LAB isn’t a department - it’s a mindset that runs through everything we do. We constantly test new tech, prototype wild ideas and explore what’s possible before anyone asks for it.

We learn by building, breaking, tweaking and trying again — inspired by the world around us. Some experiments fail. Others spark the next great idea. We play to learn.

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Let´s Talk About It

Born

Video interview experience creating conversations around important brand topics.

Celebrating 15 years of tech and experiences.

Ogilvy + Lundbeck

Plasma Ball Head

Interactive light and audio installation for Migraine Awareness Day.

AGF

Fan Quiz

Second-screen stadium quiz connecting audience smartphones with the big screen before matches.

Presskontakterna + Instax

Fuji Vending

Mirror-look vending dispensing instant cameras during Copenhagen Fashion Week.

Normal

In-Store Wheel of Fortune

In-store gamification screen creating stop effect, permissions, footfall, and sales.

WPP + Netflix

Netflix Boombox

Giant interactive boombox on truck tour for launch of new Beverly Hills Cop movie.

PONG + Orkla

Danish Christmas Gift Game

Mobile Christmas game for players to win and steal gifts across Denmark.

Klimatoriet

Climate Challenge

Indoor rain room with tracking system and recyclable water flow - keeping users dry.

Nord DDB + HBO Max

Dragon Growl

House of the Dragon Growling Challenge at Copenhell, featuring a 4-metre-tall, custom-built Moondancer-inspired dragon. Festival guests could unleash their inner dragon by growling “DRACARYS” – and the dragon answered with fire and smoke.

Kongernes Jelling

The Berserk Box

Berserk box on wheels with immersive photo experience and output.

Faxe Kondi + CPH Sprint 2026

Faxe Kondi Sprint

Branded two-player cycling challenge where participants race head-to-head, with real-time speed tracking determining the winner.

We are here for you

It's our job to make you shine

Consider us your creative side-kick, neatly sitting in the sidecar to your vehicle. You set the direction, we help make it a memorable ride. From start to finish. For stakeholders and audiences. While you have the hands on the steering wheel, we have the hands free to realize your creative dreams – making you the (race)star, you deserve to be.

Let's talk

Lasse le Dous

Partner

+45 31141210