Be curious

IF YOU NEVER PLAY, YOU’LL NEVER LEARN

Play and curiosity is in our hearts. LAB isn’t a department - it’s a mindset that runs through everything we do. We constantly test new tech, prototype wild ideas and explore what’s possible before anyone asks for it.

We learn by building, breaking, tweaking and trying again — inspired by the world around us. Some experiments fail. Others spark the next great idea. We play to learn.

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Hero Agency + L'Oréal

La Roche-Posay Triple Vending

Built-in vendings with product-fitted interaction screens in branded experience trailer touring the Nordics.

Jyllands-Posten

Road Show Quiz

Gamification on tour, engaging key audience in knowledge-based interaction.

Hero Agency + Pepsi

Pepsi Store Goalie

Motion-tracking game created around Pepsi points and winnings in a pop-up merch store.

RB&LM + Spies

Home Weather Machine

Award-winning concept featuring a fully functional immersive weather machine.

Hero Agency + La Roche-Posay

UV Booth

Unique UV booth showcasing sun protection levels on skin in real time.

Accenture Song + IKEA

IKEA Catalogue Booth

Photo experience across all Danish IKEA stores enabling a unique catalogue front-cover photo opportunity.

Culture Works + EUD

Logo Designer

Generate logos through live prompted input to spark for creative logo reflections.

WPP + NYX

NYX Booth

Product replica photo experience with immersive filters highlighting product features.

Fisketorvet

Aquarium Wall

Kids interactive play wall with specially designed interaction and lighting elements.

Bamsehospitalet

Teddy Bear CT Scanner

Mini size CT scanner for interactive learning through play wit teddy bear cuteness.

Storcenter Nord

The Monster Hunt

Augmented Reality experience sending visitors around the shopping mall to find and capture 3D monsters.

Dentsu + Lavazza

Lavazza Playful Vending

Playful vending with integrated photo experience highlighting new product features.

We are here for you

It's our job to make you shine

Consider us your creative side-kick, neatly sitting in the sidecar to your vehicle. You set the direction, we help make it a memorable ride. From start to finish. For stakeholders and audiences. While you have the hands on the steering wheel, we have the hands free to realize your creative dreams – making you the (race)star, you deserve to be.

Let's talk

Lasse le Dous

Partner

+45 31141210