Be curious

IF YOU NEVER PLAY, YOU’LL NEVER LEARN

Play and curiosity is in our hearts. LAB isn’t a department - it’s a mindset that runs through everything we do. We constantly test new tech, prototype wild ideas and explore what’s possible before anyone asks for it.

We learn by building, breaking, tweaking and trying again — inspired by the world around us. Some experiments fail. Others spark the next great idea. We play to learn.

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Scanex + Ahlsell

Trade Fair Wheel of Fortune

A custom Wheel of Fortune integrated directly into a trade fair desk to generate attention and permissions.

itm8

Cyber Attack

Educational game about cybersecurity, where players protect their company server from cyber attacks using the Itm8 solutions.

Normal

In-Store Wheel of Fortune

In-store gamification screen creating stop effect, permissions, footfall, and sales.

Dentsu + Stimorol

Stimorol Wire

Long lasting gum increases concentration - but can you keep a steady hand on the giant wire while chewing gum?

Dentsu + Wolt

Wolt Challenge

Bike-centric recruitment game created around Wolt´s core offering; delivering high quality food on time to customers by bike.

Sander Gruppen + Norrøna

Storm Lab

In-store weather simulator for immersive product testing at Norrøna flagship store in Oslo.

IMPACT

Future Store

AI monitoring target audience to deliver real time targeting ads.

Fisketorvet

Aquarium Wall

Kids interactive play wall with specially designed interaction and lighting elements.

The Barn + Cocio

Cocio Delay Discount

Cocio vending connected to in-store screens handing out beverages during delays in public transport.

Celebrating 15 years of tech and experiences.

RB&LM + Andel

Andel Swing

Special-built giant swing generating power at Roskilde Festival.

WPP + NYX

NYX Booth

Product replica photo experience with immersive filters highlighting product features.

We are here for you

It's our job to make you shine

Consider us your creative side-kick, neatly sitting in the sidecar to your vehicle. You set the direction, we help make it a memorable ride. From start to finish. For stakeholders and audiences. While you have the hands on the steering wheel, we have the hands free to realize your creative dreams – making you the (race)star, you deserve to be.

Let's talk

Lasse le Dous

Partner

+45 31141210