Be curious

IF YOU NEVER PLAY, YOU’LL NEVER LEARN

Play and curiosity is in our hearts. LAB isn’t a department - it’s a mindset that runs through everything we do. We constantly test new tech, prototype wild ideas and explore what’s possible before anyone asks for it.

We learn by building, breaking, tweaking and trying again — inspired by the world around us. Some experiments fail. Others spark the next great idea. We play to learn.

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Let´s Talk About It

Born

Video interview experience creating conversations around important brand topics.

Celebrating 15 years of tech and experiences.

AGF

Fan Quiz

Second-screen stadium quiz connecting audience smartphones with the big screen before matches.

Scanex + Ahlsell

Trade Fair Wheel of Fortune

A custom Wheel of Fortune integrated directly into a trade fair desk to generate attention and permissions.

Storcenter Nord

The Monster Hunt

Augmented Reality experience sending visitors around the shopping mall to find and capture 3D monsters.

Jyllands-Posten

Road Show Quiz

Gamification on tour, engaging key audience in knowledge-based interaction.

Hero Agency + Vichy

Exposure Science

Artistic product experiences for influencer event in Stockholm.

The Barn + Cocio

Cocio Delay Discount

Cocio vending connected to in-store screens handing out beverages during delays in public transport.

Dentsu + Wolt

Wolt Challenge

Bike-centric recruitment game created around Wolt´s core offering; delivering high quality food on time to customers by bike.

WPP + Coca Cola

Coca Cola Zero Vending

Award-winning giant custom-built vending integrated with deep screen and gamification.

Sander Gruppen + Norrøna

Storm Lab

In-store weather simulator for immersive product testing at Norrøna flagship store in Oslo.

RB&LM + Spies

Home Weather Machine

Award-winning concept featuring a fully functional immersive weather machine.

We are here for you

It's our job to make you shine

Consider us your creative side-kick, neatly sitting in the sidecar to your vehicle. You set the direction, we help make it a memorable ride. From start to finish. For stakeholders and audiences. While you have the hands on the steering wheel, we have the hands free to realize your creative dreams – making you the (race)star, you deserve to be.

Let's talk

Lasse le Dous

Partner

+45 31141210