Be curious

IF YOU NEVER PLAY, YOU’LL NEVER LEARN

Play and curiosity is in our hearts. LAB isn’t a department - it’s a mindset that runs through everything we do. We constantly test new tech, prototype wild ideas and explore what’s possible before anyone asks for it.

We learn by building, breaking, tweaking and trying again — inspired by the world around us. Some experiments fail. Others spark the next great idea. We play to learn.

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National Museum of Denmark

Greenlandic for Beginners

Live AI language evaluator teaching audiences Greenlandic words and sentences.

itm8

Cyber Attack

Educational game about cybersecurity, where players protect their company server from cyber attacks using the Itm8 solutions.

Hero Agency + Pepsi

Treat Yourself

Immersive pop-up store for the launch of Pepsi Treats flavours, featuring a photobooth and custom-built vending machine.

Hero Agency + L'Oréal

Big Deal Vending

High-end cosmetics vending on a Nordic tour with a custom made 3D printed payment terminal.

Dentsu + Stimorol

Stimorol Wire

Long lasting gum increases concentration - but can you keep a steady hand on the giant wire while chewing gum?

WPP + Coca Cola

Coca Cola Zero Vending

Award-winning giant custom-built vending integrated with deep screen and gamification.

We are here for you

It's our job to make you shine

Consider us your creative side-kick, neatly sitting in the sidecar to your vehicle. You set the direction, we help make it a memorable ride. From start to finish. For stakeholders and audiences. While you have the hands on the steering wheel, we have the hands free to realize your creative dreams – making you the (race)star, you deserve to be.

Let's talk

Lasse le Dous

Partner

+45 31141210