Be curious
IF YOU NEVER PLAY, YOU’LL NEVER LEARN
Play and curiosity is in our hearts. LAB isn’t a department - it’s a mindset that runs through everything we do. We constantly test new tech, prototype wild ideas and explore what’s possible before anyone asks for it.
We learn by building, breaking, tweaking and trying again — inspired by the world around us. Some experiments fail. Others spark the next great idea. We play to learn.
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WPP + Netflix
Netflix Boombox
Giant interactive boombox on truck tour for launch of new Beverly Hills Cop movie.
All
Custom Build
Minicase - Custom Build
Cases
Hero Agency + L'Oréal
La Roche-Posay Triple Vending
Built-in vendings with product-fitted interaction screens in branded experience trailer touring the Nordics.
All
Interactive Vending
Minicase - Interactive Vending
Cases
Accenture Song + IKEA
IKEA Catalogue Booth
Photo experience across all Danish IKEA stores enabling a unique catalogue front-cover photo opportunity.
All
Photo & Video Experiences
Minicase - Photo & Video Experiences
Cases
Ogilvy + A State of Denmark
The Science of Teamwork
3D printed sculpture replicas of the team around Niels Bohr for recruitment campaign.
All
Custom Build
Minicase - Custom Build
Cases
Dentsu + Santa Maria
Nacho Challenge
Celebration of National Nacho Day at Copenhagen Central Station - can you trigger the perfect cheese pull?
All
Branded Challenges
Minicase - Branded Challenges
Cases
Culture Works + EUD
Logo Designer
Generate logos through live prompted input to spark for creative logo reflections.
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AI Powered Experiences
Minicase - AI Powered Experiences
Cases
Dentsu + Marabou
Breakway
EHF Euro 2026 fanzone brand challenge where the cornhole game meets an interactive handball breakaway on screen.
All
Branded Challenges
Minicase - Branded Challenges
Cases
Presskontakterna + Instax
Fuji Vending
Mirror-look vending dispensing instant cameras during Copenhagen Fashion Week.
All
Interactive Vending
Minicase - Interactive Vending
Cases
Hero Agency + La Roche-Posay
UV Booth
Unique UV booth showcasing sun protection levels on skin in real time.
All
Photo & Video Experiences
Minicase - Photo & Video Experiences
Cases
itm8
Cyber Attack
Educational game about cybersecurity, where players protect their company server from cyber attacks using the Itm8 solutions.
All
Augmented Games
Minicase - Augmented Games
Cases
Norlys
The World´s Best Fans
Fanzone AI experience placing the audiences at the center of personalized content from the national handball team.
All
AI Powered Experiences
Minicase - AI Powered Experiences
Cases
Dentsu + Stimorol
Stimorol Wire
Long lasting gum increases concentration - but can you keep a steady hand on the giant wire while chewing gum?
All
Branded Challenges
Minicase - Branded Challenges
Cases
We are here for you
It's our job to make you shine
Consider us your creative side-kick, neatly sitting in the sidecar to your vehicle. You set the direction, we help make it a memorable ride. From start to finish. For stakeholders and audiences. While you have the hands on the steering wheel, we have the hands free to realize your creative dreams – making you the (race)star, you deserve to be.
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