Be curious

IF YOU NEVER PLAY, YOU’LL NEVER LEARN

Play and curiosity is in our hearts. LAB isn’t a department - it’s a mindset that runs through everything we do. We constantly test new tech, prototype wild ideas and explore what’s possible before anyone asks for it.

We learn by building, breaking, tweaking and trying again — inspired by the world around us. Some experiments fail. Others spark the next great idea. We play to learn.

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Dentsu + Marabou

Breakway

EHF Euro 2026 fanzone brand challenge where the cornhole game meets an interactive handball breakaway on screen.

Dentsu + Santa Maria

Nacho Challenge

Celebration of National Nacho Day at Copenhagen Central Station - can you trigger the perfect cheese pull?

STAN Worldwide + Joe & The Juice

Biometric Scanner

Find your perfect juice or smoothie match through live biometric data processing.

Culture Works + EUD

Logo Designer

Generate logos through live prompted input to spark for creative logo reflections.

WPP + Purina

Latz

Experience box with a mechanical cat keeping the door closed to protect the cat food inside.

Bamsehospitalet

Teddy Bear CT Scanner

Mini size CT scanner for interactive learning through play wit teddy bear cuteness.

Dentsu + Wolt

Wolt Bike Points

Mobile mini-game enabling audiences to collect Wolt points at selected events.

Agenda Group + Norlys

Norlys Pong

Multiplayer game where kids could battle their parents in an epic game of Pong.

Accenture Song + IKEA

IKEA Catalogue Booth

Photo experience across all Danish IKEA stores enabling a unique catalogue front-cover photo opportunity.

Kongernes Jelling

The Berserk Box

Berserk box on wheels with immersive photo experience and output.

WPP + Coca Cola

Coca Cola Zero Vending

Award-winning giant custom-built vending integrated with deep screen and gamification.

Ogilvy + A State of Denmark

The Science of Teamwork

3D printed sculpture replicas of the team around Niels Bohr for recruitment campaign.

We are here for you

It's our job to make you shine

Consider us your creative side-kick, neatly sitting in the sidecar to your vehicle. You set the direction, we help make it a memorable ride. From start to finish. For stakeholders and audiences. While you have the hands on the steering wheel, we have the hands free to realize your creative dreams – making you the (race)star, you deserve to be.

Let's talk

Lasse le Dous

Partner

+45 31141210