Be curious
IF YOU NEVER PLAY, YOU’LL NEVER LEARN
Play and curiosity is in our hearts. LAB isn’t a department - it’s a mindset that runs through everything we do. We constantly test new tech, prototype wild ideas and explore what’s possible before anyone asks for it.
We learn by building, breaking, tweaking and trying again — inspired by the world around us. Some experiments fail. Others spark the next great idea. We play to learn.
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Dentsu + Wolt
Wolt Bike Points
Mobile mini-game enabling audiences to collect Wolt points at selected events.
All
Mobile Experiences
Minicase - Mobile Experiences
Cases
WPP + Purina
Latz
Experience box with a mechanical cat keeping the door closed to protect the cat food inside.
All
Custom Build
Minicase - Custom Build
Cases
WPP + Netflix
Squid Game Dalgona
The iconic Dalgona game recreated from the Squid Game in a mall activation. No people were harmed during the activation!
All
Branded Challenges
Minicase - Branded Challenges
Cases
Agende Group + Spies
Travel Fair Wheel of Fortune
Thousands of daily interactions at key market trade fair.
All
Gamification and Permission
Minicase - Gamification & Permission
Cases
Nord DDB + HBO Max
Dragon Rider
Custom-built castle and mechanical dragon seat for a unique video-creation experience on European tour.
All
Photo & Video Experiences
Minicase - Photo & Video Experiences
Cases
Norlys
The World´s Best Fans
Fanzone AI experience placing the audiences at the center of personalized content from the national handball team.
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AI Powered Experiences
Minicase - AI Powered Experiences
Cases
Kræftens Bekæmpelse
Giant Phone Feed
An upscaled, light-based phone installed at Christiansborg Slotsplads, turning a familiar social media feed into a physical statement. Designed to create awareness of the need for legislation to protect children from the massive marketing of unhealthy foods.
All
Minicase - Custom Build
IMPACT
Future Store
AI monitoring target audience to deliver real time targeting ads.
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AI Powered Experiences
Minicase - AI Powered Experiences
Cases
Ogilvy + A State of Denmark
The Science of Teamwork
3D printed sculpture replicas of the team around Niels Bohr for recruitment campaign.
All
Custom Build
Minicase - Custom Build
Cases
The Barn + Cocio
Cocio Delay Discount
Cocio vending connected to in-store screens handing out beverages during delays in public transport.
All
Interactive Vending
Minicase - Interactive Vending
Cases
Dentsu + Marabou
Breakway
EHF Euro 2026 fanzone brand challenge where the cornhole game meets an interactive handball breakaway on screen.
All
Branded Challenges
Minicase - Branded Challenges
Cases
Hero Agency + Pepsi
Pepsi Christmas Vending
Custom-built vending pop-up dispensing branded Christmas gifts - with hour long queues.
All
Interactive Vending
Minicase - Interactive Vending
Cases
We are here for you
It's our job to make you shine
Consider us your creative side-kick, neatly sitting in the sidecar to your vehicle. You set the direction, we help make it a memorable ride. From start to finish. For stakeholders and audiences. While you have the hands on the steering wheel, we have the hands free to realize your creative dreams – making you the (race)star, you deserve to be.
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