Be curious
IF YOU NEVER PLAY, YOU’LL NEVER LEARN
Play and curiosity is in our hearts. LAB isn’t a department - it’s a mindset that runs through everything we do. We constantly test new tech, prototype wild ideas and explore what’s possible before anyone asks for it.
We learn by building, breaking, tweaking and trying again — inspired by the world around us. Some experiments fail. Others spark the next great idea. We play to learn.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Jyllands-Posten
Road Show Quiz
Gamification on tour, engaging key audience in knowledge-based interaction.
All
Gamification and Permission
Minicase - Gamification & Permission
Cases
Celebrating 15 years of tech and experiences.
All
No items found.
Agende Group + Spies
Travel Fair Wheel of Fortune
Thousands of daily interactions at key market trade fair.
All
Gamification and Permission
Minicase - Gamification & Permission
Cases
AKQA + VELUX
VELUX Cube
Immersive sound experience with interactive product features at London Design Festival.
All
Immersive Experiences
Minicase - Immersive Experiences
Cases
Dentsu + Santa Maria
Nacho Challenge
Celebration of National Nacho Day at Copenhagen Central Station - can you trigger the perfect cheese pull?
All
Branded Challenges
Minicase - Branded Challenges
Cases
.webp)
Ogilvy x Lundbeck
Plasma Ball Head
Interactive light and audio installation for Migraine Awareness Day.
All
Minicase - Custom Build
Cases
Fisketorvet
Aquarium Wall
Kids interactive play wall with specially designed interaction and lighting elements.
All
Custom Build
Minicase - Custom Build
Cases
Agenda Group + Norlys
Norlys Pong
Multiplayer game where kids could battle their parents in an epic game of Pong.
All
Augmented Games
Minicase - Augmented Games
Cases
Nord DDB + HBO Max
Dragon Rider
Custom-built castle and mechanical dragon seat for a unique video-creation experience on European tour.
All
Photo & Video Experiences
Minicase - Photo & Video Experiences
Cases
PONG + Orkla
Danish Christmas Gift Game
Mobile Christmas game for players to win and steal gifts across Denmark.
All
Mobile Experiences
Minicase - Mobile Experiences
Cases
Storcenter Nord
The Monster Hunt
Augmented Reality experience sending visitors around the shopping mall to find and capture 3D monsters.
All
Mobile Experiences
Minicase - Mobile Experiences
WPP + Netflix
Squid Game Dalgona
The iconic Dalgona game recreated from the Squid Game in a mall activation. No people were harmed during the activation!
All
Branded Challenges
Minicase - Branded Challenges
Cases
We are here for you
It's our job to make you shine
Consider us your creative side-kick, neatly sitting in the sidecar to your vehicle. You set the direction, we help make it a memorable ride. From start to finish. For stakeholders and audiences. While you have the hands on the steering wheel, we have the hands free to realize your creative dreams – making you the (race)star, you deserve to be.
Tech Experiences
Quick links
Follow us