Be curious

IF YOU NEVER PLAY, YOU’LL NEVER LEARN

Play and curiosity is in our hearts. LAB isn’t a department - it’s a mindset that runs through everything we do. We constantly test new tech, prototype wild ideas and explore what’s possible before anyone asks for it.

We learn by building, breaking, tweaking and trying again — inspired by the world around us. Some experiments fail. Others spark the next great idea. We play to learn.

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Hero Agency + Vichy

Exposure Science

Artistic product experiences for influencer event in Stockholm.

Dentsu + Santa Maria

Nacho Challenge

Celebration of National Nacho Day at Copenhagen Central Station - can you trigger the perfect cheese pull?

Dentsu + Wolt

Wolt Challenge

Bike-centric recruitment game created around Wolt´s core offering; delivering high quality food on time to customers by bike.

Kia

EV2 Roadshow

Mall activation tour for the Kia EV2 launch, combining a vehicle showcase with a custom-designed KIA game and oversized steering wheel.

Fårup Sommerland

The Squirrel Car

A custom-built golf cart transformed into the park’s iconic squirrel mascot.

RB&LM + Andel

Andel Swing

Special-built giant swing generating power at Roskilde Festival.

AKQA + VELUX

VELUX Cube

Immersive sound experience with interactive product features at London Design Festival.

Agenda Group + Norlys

Norlys Pong

Multiplayer game where kids could battle their parents in an epic game of Pong.

Scanex + Ahlsell

Trade Fair Wheel of Fortune

A custom Wheel of Fortune integrated directly into a trade fair desk to generate attention and permissions.

Hero + Les Deux x Zalando

Retro Booth

An analogue-meets-digital photobooth, transforming three vintage TV screens into an photo experience with instant prints.

Sander Gruppen + Norrøna

Storm Lab

In-store weather simulator for immersive product testing at Norrøna flagship store in Oslo.

STAN Worldwide + Joe & The Juice

Biometric Scanner

Find your perfect juice or smoothie match through live biometric data processing.

We are here for you

It's our job to make you shine

Consider us your creative side-kick, neatly sitting in the sidecar to your vehicle. You set the direction, we help make it a memorable ride. From start to finish. For stakeholders and audiences. While you have the hands on the steering wheel, we have the hands free to realize your creative dreams – making you the (race)star, you deserve to be.

Let's talk

Lasse le Dous

Partner

+45 31141210