Be curious

IF YOU NEVER PLAY, YOU’LL NEVER LEARN

Play and curiosity is in our hearts. LAB isn’t a department - it’s a mindset that runs through everything we do. We constantly test new tech, prototype wild ideas and explore what’s possible before anyone asks for it.

We learn by building, breaking, tweaking and trying again — inspired by the world around us. Some experiments fail. Others spark the next great idea. We play to learn.

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Hero Agency + Pepsi

Pepsi Store Goalie

Motion-tracking game created around Pepsi points and winnings in a pop-up merch store.

WPP + Netflix

Netflix Boombox

Giant interactive boombox on truck tour for launch of new Beverly Hills Cop movie.

Hero Agency + Pepsi

Pepsi Christmas Vending

Custom-built vending pop-up dispensing branded Christmas gifts - with hour long queues.

Dentsu + Lavazza

Lavazza Playful Vending

Playful vending with integrated photo experience highlighting new product features.

Presskontakterna + Instax

Fuji Vending

Mirror-look vending dispensing instant cameras during Copenhagen Fashion Week.

RB&LM + Spies

Home Weather Machine

Award-winning concept featuring a fully functional immersive weather machine.

WPP + Netflix

Squid Game Dalgona

The iconic Dalgona game recreated from the Squid Game in a mall activation. No people were harmed during the activation!

AKQA + VELUX

VELUX Cube

Immersive sound experience with interactive product features at London Design Festival.

Nord DDB + HBO Max

Dragon Rider

Custom-built castle and mechanical dragon seat for a unique video-creation experience on European tour.

Storcenter Nord

The Monster Hunt

Augmented Reality experience sending visitors around the shopping mall to find and capture 3D monsters.

Ogilvy x Lundbeck

Plasma Ball Head

Interactive light and audio installation for Migraine Awareness Day.

Let´s Talk About It

Born

Video interview experience creating conversations around important brand topics.

We are here for you

It's our job to make you shine

Consider us your creative side-kick, neatly sitting in the sidecar to your vehicle. You set the direction, we help make it a memorable ride. From start to finish. For stakeholders and audiences. While you have the hands on the steering wheel, we have the hands free to realize your creative dreams – making you the (race)star, you deserve to be.

Let's talk

Lasse le Dous

Partner

+45 31141210