Squid Game Box
How to raise pulse levels among shoppers?
While most people were counting down to Christmas, we helped WPP and Netflix count down to the premiere of Squid Game Season 2 with a physical takeover at Frederiksbergcentret.
The aim was simple: to turn premiere hype into a nerve-testin´ and, heart-racin´ experience. How? We built a branded experience box with a macro-scaled Dalgona challenge — snap, intuitive, instant fun that pulled crowds in and turned suspense into play.
From Mall Takeover to Cultural Moment
The activation quickly became a crowd magnet, stopping shoppers and sparking strong organic buzz. The Dalgona game was later scaled for a major influencer event at Lokomotivværkstedet, where top Danish creators stepped in, and produced shareable content — extending the premiere moment far beyond the physical space.
Why trust Us with big ideas?
IT’S OUR JOB TO MAKE YOU SHINE
Consider us your creative side-kick, neatly sitting in the sidecar to your vehicle. You set the direction, we help make it a memorable ride. From start to finish. For stakeholders and audiences. While you have the hands on the steering wheel, we have the hands free to realize your creative dreams – making you the (race)star, you deserve to be.
