Nord DDB + HBO Max

Olympic Dragon Rider

Case

What if a launch didn’t just tell a story — but let fans ride it?

For the launch of House of the Dragon Season 2, we teamed up with Nord DDB to create an extraordinary experience. The goal? Let fans step into Westeros, choose their side, and ride a dragon — all while capturing a shareable video of the moment.

We built a small-scale version of the Red Keep, where fans could ride a dragon. Guests could choose between Team Black or Team Green on integrated tablets, which personalized their adventure. Then they climbed onto a motion-enabled dragon simulator, feeling wind, light, fog, and the thrill of soaring across the kingdom. Each rider left with a personalized Dragon Rider video to download, share, and brag about online.

7.000

Visitors

20.000.000

Estimated social media reach

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From Westeros to The Olympics

The activation was a tech-packed sensory zone: green screen studios, motion rigs, immersive lighting, banners, LED screens, sound design, software, and every detail of the set carefully crafted to make fans feel like part of the story.

Launched at the world premiere in Paris, it later traveled to Madrid, Barcelona, and even the Olympics, turning fantasy into a fully shareable, real-world adventure.

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Reason to believe

Why trust Us with big ideas?

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We are here for you

IT’S OUR JOB TO MAKE YOU SHINE

Consider us your creative side-kick, neatly sitting in the sidecar to your vehicle. You set the direction, we help make it a memorable ride. From start to finish. For stakeholders and audiences. While you have the hands on the steering wheel, we have the hands free to realize your creative dreams – making you the (race)star, you deserve to be.